The story.

For nearly two decades, I helped bring other people’s ideas to life. I worked behind the curtain — building consumer products from the ground up, leading development across audio, wellness, tech, and retail, and learning what it really takes to bring a product from idea to execution. I’ve walked the factory floors. Sat in the executive boardrooms. Held the prototypes in my hands — and asked all the right questions when they didn’t quite work yet.

But somewhere along the way, I started to feel a pull — not toward something louder, but something clearer. A way to take everything I’d learned and use it with intention. With heart. With clients I believe in, and products that matter.

That’s how Compass Works was born: a consultancy rooted in experience, but guided by something deeper — the belief that great ideas deserve more than lip service. They deserve a plan, a partner, and the discipline to get built.

-Ray Wagel, founder & ceo

Guiding Your Product Vision to Success

Compass Works is more than just a strategic development firm. It’s a craftsman’s approach to consulting — grounded, honest, and fiercely focused on execution. You’re not hiring a yes-man or a slide deck factory. You’re hiring a partner who’s done the work, who knows what’s ahead, and who’s ready to help carry the load with you.

18+ years of real-world product development
Cross-industry mastery across health, wellness, tech, audio, retail
Fluent in the entire journey — ideation, sourcing, prototyping, compliance, GTM, and scale
Built to serve founders, startups, and internal teams alike
When we work together, you get strategy that’s not just visionary — it’s actionable. And product thinking that’s not just clever — it’s commercial.

Our mission.

We work best with founders and teams who are building something real — and are tired of wasting time, money, or momentum chasing the wrong things. Our philosophy is simple:

Clarity first. Before we build anything, we define the path.
Execution matters. Fancy ideas don’t mean anything without a plan and pressure-tested follow-through.
Partnership over ego. We’ll challenge each other, refine together, and stay focused on what actually works.
Every product has a direction. Every founder has a fire.
At Compass Works, we help you align the two.

Commitment to Excellence and Growth

Innovation

At Compass Works Strategy & Development, we believe in pushing the boundaries of what's possible. Our commitment to innovation drives us to explore new ideas and technologies, ensuring that we deliver cutting-edge solutions for every stage of the product development lifecycle.

Integrity

Integrity is the cornerstone of our business. We pride ourselves on maintaining transparency and honesty in all our interactions, building trust with our clients and partners through ethical practices and consistent communication.

Collaboration

We understand that the best solutions come from working together. Our collaborative approach involves partnering closely with our clients, leveraging collective expertise to create strategies that are not only effective but also aligned with our clients' visions and goals.

Quality

Quality is non-negotiable at Compass Works Strategy & Development. We are dedicated to delivering excellence in every project, ensuring that our clients receive results that exceed expectations and stand the test of time.

Customer Focus

Our clients are at the heart of everything we do. We are committed to understanding their unique needs and challenges, providing tailored solutions that drive success and foster long-term relationships.

Elevate Your Product Strategy

Partner with Compass Works to streamline your product's journey from concept to market. Our expert consultancy ensures efficiency and innovation throughout the development lifecycle.

Connect with Our Experts Today

Reach out to Compass Works in Detroit for expert guidance on product development.

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